Free Essays on Essay On My Earth My Duty through
Free Essays on My Earth My Duty through - Essay Depot
My Earth My Duty” was conceptualized with a view to not only create awareness amongst people about the changing climatic cycles and its aftermaths, but also to take appropriate actions to alter the same. For this purpose, the campaign was carried out in 2 phases.
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Zee News, as a responsible media house, initiated ‘My Earth My Duty’ – a revolutionary pan- campaign, on June 5, 2010 instigating youth action on imperative issues of human induced . It has been supported by over 50 million youth in almost all the headquarters in 34 cities and 1.2lac villages across India.
Media as a responsible fifth estate of the democracy has time and again been stimulating its viewers to be responsible citizens. With a deep sense of commitment towards society, it launched 'My Earth My Duty' campaign in 2010 to sensitize people against the impending threats posed by the Environmental degradation and bring about a behavioral change in the masses towards its Environment.My Earth My Duty is gradually becoming an ongoing activity and entering in its fifth successful year of nurturing a better environment. With an over-riding objective in mind - to turn India into much more greener and environment friendly country, which our children will inherit from us, Zee Media shall continue to empower, engage and educate the Indian citizenry to collate, collect and commit themselves to positive change in environmental awareness and conservation."My Earth My Duty" is a multi-city initiative, aimed at increasing awareness and protecting the Environment, with awareness camps, rallies, skits, discussions, oath ceremonies, painting competitions and other engaging activities across India. The month-long sessions not only apprise people of the challenges posed by the degrading environment, but also share handy solutions to combat the phenomenon. NEW DELHI: When a thought awakens, it awakens the nation. On 12 Sept 2011, Zee News was joined by the nation to fight against climate change by planting more than 5 million trees, under the My Earth My Duty campaign, a Zee News initiative in association with Nehru Yuva Kendra Sangathan (NYKS). The campaign was […]