My Earth My Duty: An initiative to save mother earth

Talking on the expectation from the campaign this year, Rohit Kumar, Vice President, Marketing, ZMCL said, “Zee Media as a responsible Media House has been continuing with ‘My Earth My Duty’ from last five year with an aim to sensitize and encourage people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. I am happy that MEMD has surpassed all barriers by completing a mammoth exercise of planting more than 2.0 lakhs saplings within 30 minutes thus creating a ‘World Record’.

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My Earth My Duty” was conceptualized with a view to not only create awareness amongst people about the changing climatic cycles and its aftermaths, but also to take appropriate actions to alter the same. For this purpose, the campaign was carried out in 2 phases.

Zee MyEarth (@myearthmyduty) | Twitter

Zee News, as a responsible media house, initiated ‘My Earth My Duty’ – a revolutionary pan- campaign, on June 5, 2010 instigating youth action on imperative issues of human induced . It has been supported by over 50 million youth in almost all the headquarters in 34 cities and 1.2lac villages across India.

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Media as a responsible fifth estate of the democracy has time and again been stimulating its viewers to be responsible citizens. With a deep sense of commitment towards society, it launched 'My Earth My Duty' campaign in 2010 to sensitize people against the impending threats posed by the Environmental degradation and bring about a behavioral change in the masses towards its Environment.My Earth My Duty is gradually becoming an ongoing activity and entering in its fifth successful year of nurturing a better environment. With an over-riding objective in mind - to turn India into much more greener and environment friendly country, which our children will inherit from us, Zee Media shall continue to empower, engage and educate the Indian citizenry to collate, collect and commit themselves to positive change in environmental awareness and conservation."My Earth My Duty" is a multi-city initiative, aimed at increasing awareness and protecting the Environment, with awareness camps, rallies, skits, discussions, oath ceremonies, painting competitions and other engaging activities across India. The month-long sessions not only apprise people of the challenges posed by the degrading environment, but also share handy solutions to combat the phenomenon. NEW DELHI: When a thought awakens, it awakens the nation. On 12 Sept 2011, Zee News was joined by the nation to fight against climate change by planting more than 5 million trees, under the My Earth My Duty campaign, a Zee News initiative in association with Nehru Yuva Kendra Sangathan (NYKS). The campaign was […]
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My Earth My Duty Quotes | Times of India

Joining the nation in celebrating the country-wide tree plantation campaign, residents, dignitaries and several associations of Bathinda enthusiastically organised tree plantation drives in the district to mark the occasion - ‘My Earth My Duty.’

Climate Himalaya is one of the Knowledge partners of My Earth My Duty Campaign. Link:

APJ Abdul Kalam appreciates Zee News' endeavour - My Earth My Duty

Earth is not only our mother, what i want to say earth is everything for us. In a few days i saw Earth is my duty campaine in Znews i am very happy about that, i am also involve that type organisation last 15th years & i have planted nearly 5000 plant. I apple to my friends come foroward to join “MY EARTH MY DUTY” to save our wonderful earth…………
I Also thanks ZEE NEWS & BSF & OTHERS.

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Workshop on my Earth my Duty | Dev Sanskriti Vishwa Vidyalaya

Educating children early in their life about environment protection can bring about a change in their outlook and make them aware of their duties to conserve nature. KidZee, Vadapalani, in collaboration with Vadapalani Exnora Women’s Club, organised a three-day event called “My Earth My Duty,” to introduce the tiny tots to importance of environment protection.