How Marketing Shapes Consumer Needs and Wants

1. One of the marketing concepts asserts that marketing role is to satisfy consumers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Do you think that marketing shapes consumer needs and wants or it merely reflects the needs and wants of customers?

“Marketing shapes consumer needs and wants”

Marketing Shapes Consumers Needs and Wants - StudyMode

Manage your Finance: Marketing shapes consumer needs and wants

My conclusion, marketing process is complicated. It is hard to establish whether marketing shapes consumer needs and wants or merely reflects consumer needs and wants. Marketers strive to satisfy customers’ needs and wants. They use many strategies to reach their goal. They also build communications with customers. They try to understand what we want and do not. They make advertising and others marketing channel. They make attractive products and provide the best services. Yes, marketing can shapes consumers needs and wants by influence customers mind set. They persuade and seduce us. Sometime, we buy something that we never use. If, we feel satisfy with that, maybe we will buy it again. We do that behavior unconsciously. From that, I know marketing shapes consumers needs and wants already. In marketing, consumers have our own needs and wants. We are different, live in different place, so we have different needs and wants. We show to the marketers what we need and want, so they will know it. As a good person, we must know what exactly we need and want. Marketers may attract our attention, but we must be smart. We buy what we need to buy. We cannot be a greedy person. Yes, human never be satisfied. As long as we have money, we always have demands. I think, marketing only know that their products and services are sold. They only communicate about their products or services. We must be aware with all things marketing provide to us. We must a best decision in marketing.

Marketing shapes consumer needs and wants

My conclusion, marketing process is complicated. It is hard to establish whether marketing shapes consumer needs and wants or merely reflects consumer needs and wants. Marketers strive to satisfy customers’ needs and wants. They use many strategies to reach their goal. They also build communications with customers. They try to understand what we want and do not. They make advertising and others marketing channel. They make attractive products and provide the best services. Yes, marketing can shapes consumers needs and wants by influence customers mind set. They persuade and seduce us. Sometime, we buy something that we never use. If, we feel satisfy with that, maybe we will buy it again. We do that behavior unconsciously. From that, I know marketing shapes consumers needs and wants already. In marketing, consumers have our own needs and wants. We are different, live in different place, so we have different needs and wants. We show to the marketers what we need and want, so they will know it. As a good person, we must know what exactly we need and want. Marketers may attract our attention, but we must be smart. We buy what we need to buy. We cannot be a greedy person. Yes, human never be satisfied. As long as we have money, we always have demands. I think, marketing only know that their products and services are sold. They only communicate about their products or services. We must be aware with all things marketing provide to us. We must a best decision in marketing.

Does marketing shapes consumer needs and wants? - Yahoo
Marketing shapes consumer needs and wants - Essay Tree

Marketing Shapes Consumer Needs And Wants - Free Essays

MARKETING DEBATE—Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing does much more than that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers.

Marketing shapes consumer needs and wants through efficient application of the 4Ps of marketing

“Marketing shapes consumer needs and wants”

Collecting information about the market takes place through market research . This information enables the marketing manager to conduct market segmentation effectively . Market segmentation facilitates target marketing . The marketing manager shapes consumer needs and wants through the process of target marketing . The four Ps serve as the tools with which to conduct target marketing . In Microsoft 's example , the product was given the features of a graphical...

Take a position: Marketing shapes consumer needs and wants versus marketing merely ..

How Does Marketing Create and Satisfy Consumer Needs?

Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers POSITION: MARKETING SHAPES CONSUMERS NEEDS AND WANTS