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Farhad Manjoo State of The Art column examines Google's decision to reorganize as Alphabet Inc; observes that move will free company to more aggressively pursue opportunities beyond its core search business, and that change could be widely emulated in tech industry should it prove successful.
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Australian tax authorities released data showing that many multinationals, including Google and Apple, paid a fraction of the taxes on their earnings.
James B Stewart Common Sense column suggests it is only a matter of time before Google, which recently introduced Alphabet as its new corporate name, loses its trademark protection, and is allowed to be used by anybody. The Upshot; legacies of conglomerates Berkshire Hathaway, General Electric and AT&T offer three potential analogies that could inform future of Alphabet, newly-created parent company for Google and its other properties. Observers say Google's reorganization under Alphabet conglomerate is aimed at creating greater autonomy for individual entities like Google Inc and Nest, shift that could foster spirit of entrepreneurialism and innovation; financial details of new company remain unclear, especially whether funds from profitable businesses will be diverted to fuel speculation elsewhere. Proposed rules in California would require self-driving cars to have a licensed driver ready to take over the wheel. There’s one problem: Google’s autonomous vehicle prototypes don’t have steering wheels — with good reason, the company says.Google is reorganizing under new name Alphabet, separating its profitable businesses from its speculative projects; change is attempt to keep company innovative; chief executive Larry Page will run Alphabet along with co-founder Sergey Brin. James B. Stewart, on CNBC, discusses the chance that Google’s brand name could lose its status as a protected trademark, and shares his view of Google transitioning to Alphabet.